Anthony Nerantzis On How His Start-Up Stream Targets A Content Programming Gap In Digital Signage

Published on August 14, 2024, by Dave Haynes of Sixteen:Nine

Feeding the content beast is an endless challenge for most companies who have invested in digital signage technology for their venues, particularly when the messaging mission is not data and pricing, but material that informs, educates and generally occupies the time of viewers.

There are a few companies out there with suites of free streaming content channels, curated and sorted by interest areas. But free means ad-supported. So the action channel a bar owner might have up on screens has digital OOH ads, just like linear TV.

A start-up called STREAM is coming at this from a different angle, producing custom content that looks like cable TV news channels and is sorted by interest areas, like channels for medical and dental offices. The big differences are no ads and low-cost monthly subscription fees. The service puts people on screens, but AI is also used to what STREAM calls augment the videos.

Started just a year ago and just coming out of side hustle/stealth mode, the founders are going after what they say is a gap in the market for this type and style of content. But in meeting with prospective customers, they’ve also uncovered hidden demand for private label TV channels for larger clients.

Listen to the podcast here.

Read the transcript here.